Privacy policy

Last updated: January 6, 2026.

Rutina operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a carefully curated shopping experience (hereinafter — the Services). Rutina runs on Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or otherwise interact with the Services or communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this Privacy Policy.

Personal data we collect or process

When we use the term “personal data,” we mean information that identifies you or another person or can reasonably be linked to you or another person. Personal data does not include information collected anonymously or de-identified so that it cannot identify you or be reasonably linked to you. Depending on how you use the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

• Contact information — including your first name, last name, address, billing address, shipping address, phone number, and email address.
• Financial information — including credit card, debit card, and financial account numbers, payment card details, financial account details, transaction details, payment method, payment confirmation, and other payment information.
• Account information — including your username, password, security questions, preferences, and settings.
• Transaction information — including items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your previous transactions.
• Communications with us — including information you provide when communicating with us, for example when contacting customer support.
• Device information — including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information — including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you — including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data.
• Automatically through the Services — including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
• From our service providers — including when we engage such providers to enable certain technologies, and when they collect or process your personal data on our behalf.
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal data to provide the Services to you, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to leave reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing, advertising, and promotional messages by email, text message, or post, and to show you online advertising for products or services on the Services or other websites.
• Security and fraud prevention. We use your personal data to authenticate your account, ensure a secure payment and shopping experience, and detect or investigate potentially fraudulent, illegal, unsafe, or malicious activity. We strongly recommend that you do not share your username, password, or other access details with others.
• Communicating with you. We use your personal data to provide customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable laws or respond to applicable legal processes.

How we disclose your personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners so we can provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share information about you to display targeted advertising. You can exercise your right to opt out of such use of information here.
• When you direct, request, or otherwise consent to the disclosure of certain information to third parties, for example when you want us to ship products to you or when using social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In the event of business transactions, such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce applicable terms of service or policies; to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are provided on the Shopify platform, which collects and processes personal data about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than your country of residence. To learn more about how Shopify uses your personal data, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights related to your personal data at the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. When following links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal data about children who have not reached the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information below to request its deletion.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us may become insecure during transmission. We recommend not using insecure channels to transmit sensitive or confidential information to us.

The retention period of your personal data depends on various factors, such as whether we need the information to manage your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal data:

• Right of access / to know. You may have the right to request access to your personal data that we hold.
• Right to deletion. You may have the right to request that we delete your personal data that we hold.
• Right to correction. You may have the right to request that we correct inaccuracies in your personal data.
• Right to data portability. In certain circumstances and with certain exceptions, you may have the right to receive a copy of your personal data and request that we transfer it to a third party.
• Managing communication preferences. We may send you promotional emails, and you can unsubscribe at any time using the unsubscribe option in our emails. If you unsubscribe, we may still send you non-promotional emails about your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, in addition to the rights listed above, you may exercise the following rights:

• Objection to processing and restriction of processing. You may have the right to ask us to stop or restrict the processing of personal data for certain purposes.
• Withdrawal of consent. Where we process your personal data based on your consent, you have the right to withdraw that consent. If you withdraw your consent, it will not affect the lawfulness of any processing carried out based on your consent prior to its withdrawal.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact information below. We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision or file a complaint with your local data protection authority. If you are in the EEA, you can find a list of responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside your country of residence. If we transfer your personal data from the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any other equivalent contracts, unless the data is transferred to a country that ensures an adequate level of protection.

Changes to this privacy policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact information

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please write to us at info@rutinaplaukams.lt. In accordance with applicable data protection laws, we are the controller of your personal data.